About us


PubbliMais of Turin is a historic Italian company founded by Mais Vinicio in the late 1960s, a stone's throw from the Abarth headquarters in Corso Marche. PubbliMais contributed to writing an important part of the history of Italy at the time of the World Rally Championships in the 80s and 90s. In fact, part of that period were the historic collaborations with Lancia, Abarth and Fiat which led to the birth in our premises of some of the most famous liveries of all time.

Let's briefly summarize the main stages of our history.


The debut and collaborations with the Fiat Group

Since its inception, PubbliMais has distinguished itself in the field of vehicle decoration. In the 70s and 80s, PubbliMais collaborated several times with the Fiat Group, working on assistance vans and on the Fiat 131 Abarth, Ritmo Abarth and Fiat Uno Turbo. It also worked on Fiat industrial projects, thus developing considerable experience in the field of vehicle decorations. vehicles and soon became very well known.

The golden years of the 80s and 90s: the Lancia Martini World Champion

Since 1985 Abarth turned to PubbliMais to develop the Martini liveries on Lancia cars in paint. Thus were born the definitive versions of the Martini liveries for the Lancia ECV, the Lancia LC2 (enlarged version), the Lancia Delta S4 and above all for the various Lancia Deltas which, in the 4WD and Integrale 8v-16v versions, repeatedly participated and won the Championships World of Rally. The success of the Martini-branded Lancia continued until 1992, the last year before its definitive withdrawal from competition.

In the 80s and 90s, numerous satellite teams of Lancia and Abarth also relied on PubbliMais: our archive boasts, among others, the execution of the Totip, Grifone Esso and Fina liveries with which the Lancia Deltas raced and won numerous Rally races of the world, European and Italian championships of those years led by Italian drivers of the caliber of Dario Cerrato and Alessandro Fiorio.

The records of PubbliMais

Lancia, Abarth, Fiat, Ferrari, Cisitalia, Alfa Romeo, BMW, Osella Squadra Corse, Chevrolet, Ligier are some of the prestigious automotive brands belonging to the cars that have been decorated by PubbliMais during its existence.

Furthermore, the cars designed by PubbliMais took part in the most important motor racing competitions of all disciplines of the time: World Rally Championships, Paris-Dakar, Gran Turismo, Sports Prototypes, Italian Superturismo Championship, DTM and even Formula 1 (Osella racing team Denim-MS livery driven by Eddie Cheever).

Throughout its history, PubbliMais has created the graphics of at least one example of the most iconic Lancia, Abarth and Fiat cars of all time: Cisitalia Abarth 204A, Fulvia Montecarlo, Fulvia Safari, Fulvia  Coupè HF Marlboro, Fiat 124 Abarth Rally, Fiat Abarth prototipo X1/9, Fiat Abarth SE031, Fiat Totip Turbo, Lancia Stratos Alitalia, Lancia Stratos Marlboro Silhouette, Fiat 131 Abarth Fiat, Fiat 131 Abarth Alitalia, Lancia LC1, Lancia LC2, Beta Montecarlo Turbo, Lancia Rally 037, Lancia Delta S4, Lancia 4WD, Lancia Integrale 8v e 16v, Lancia Delta Evolution.

PubbliMais boasts in its history the very first executions of rally cars and superprototypes which later became famous: Fiat 131 MS livery, Fiat 131 Abarth '77 Fiat Oil livery, Fiat 131 and Fiat Ritmo Abarth 4 Rombi Fiat Oil livery designed by Giorgetto Giugiaro, Lancia 037 Scuderia Grifone Olio Fiat Sanremo '84, Lancia Delta S4 Grifone Esso, Lancia LC2 Martini, Lancia ECV, Lancia ECV2, Lancia Delta Shell livery Sanremo '89, Lancia Delta Motorshow Bologna '92 (Waldegaard, Aghini, Munari, Cerrato).

Other curiosities and peculiarities

Not just Rally. Since 1975, PubbliMais designed and created the graphics for numerous cars that took part in the Raids around the world for the magazine Gente Motori, and also decorated the liveries of several cars that took part in the Paris-Dakar.not just Rally.

From the early 90s to the early 2000s, PubbliMais took care of the graphics of the car park of the Agnelli family of Turin, namely Giovanni and Umberto Agnelli: Lancia Delta Evo, Dedra, Tema, Alfa Romeo 156, Multipla, Panda 4x4, Ferrari, Limousine , Lancia Z 2.0 turbo, Lancia k 2.4 and other cars.

Until the 1990s, PubbliMais was a leading company in the creation of paint graphics for the largest car and commercial vehicle brands such as Fiat, Viberti, Iveco and the most famous companies of the time such as Rai, Panna Elena, Casa dei Cappelletti, Tortellini Rana, Godino Giocattoli, Caffè Costadoro, Galup, Loacker, Latte Abit and many others. Particularly valuable were all the mixed brush and paint executions for the most important beer brands (Foster's, Bulldog, Beck's, Guinness) both on the wooden signs of the Turin pubs and on the vehicles which were completely decorated.

The present day

Nowadays PubbliMais creates the complete graphics of the former official historic cars from members of the world's greatest collectors, restorers, foundations and international sellers.

From 2015 to today, works of great value have been carried out. We remember the complete restorations on former official Italian historic cars such as Lancia Delta Integrale, Lancia 037, Lancia Delta S4, Beta Montecarlo Turbo Lancia Corse, Lancia LC1,  a good number of historic Ferrari models (550, 308, and others) and cars former official foreign cars that competed in the World Rally Championships in the 70s-80s-90s: Alpine A110, Audi quattro, Ford Cortina Lotus, Ford Escort Cosworth, Mini Cooper, Porsche 911, Renault R5 Turbo, Toyota Celica.

In recent years, PubbliMais has spent considerable energy and time to design and recreate in adhesive the paint liveries of the historic years of the golden era of the Rally. Furthermore, hundreds of sponsors, brands and historical writings have been reconstructed starting from the original stickers present in our warehouses, or from the surveys and tracings carried out on original cars.

Today PubbliMais is the most important Italian company on the web specializing in the sale of stickers reproducing the historic Lancia, Abarth and Fiat liveries. Our products are viewed and sold in Italy, Europe and the world.

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Pubblimais Rally Torino


Pubblimais Rally Torino




Strada della Pronda 135/9 - 10142  TORINO (ITALY)

PI 10210790019  

Tel. +39 011.701618


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